2019 Conference & Expo Education
A Year After The Apocalypse: Social Marketing Trends for 2019
Presented by Lynn Ruby, Social Marketing Guru
Now that a year has passed since the "Facebook Apocalypse," what are the keys to an effective social marketing strategy in 2019?
Can businesses still thrive on Facebook? Or should they abandon Facebook for other social strategies? And if so, what?
- What we know for sure about social marketing
- How Facebook has changed and how to ensure it is still a wise marketing investment
- Other social marketing trends forecast for 2019
- The future of Facebook and social marketing.
Changing the Conversation Surrounding Millennials
Presented by Jamie Notter, Speaker, Author Consultant
It's time we change the conversation about Millennials - from one of complaining to one of curiosity and learning - because when we do, we uncover that tremendous power that exists when we align our organizations with where the Millennial generation is already heading. In this session, Jamie explores research from his book, When Millennials Take Over, that illustrates the important role Millennials play as decoders of the key changes that are happening in the business world today. Citing case studies from organizations that have cracked the code on both performance and employee engagement, Jamie dives into the four key capacities organizations need to succeed in this "new normal" and how to build them inside your organization, attracting Millennials as both employees and customers along the way.
2018 Conference & Expo Education
Leveraging Social Media To Propel Your Business
Presented By Lynn Ruby, Digital Marketing Strategist & Consultant
For businesses big and small, brand awareness is key to attracting new customers, and retaining old ones. Back by popular demand, Nick Cavara of Social Punch Marketing will guide attendees in leveraging social media platforms including Facebook, LinkedIn, Twitter, Pinterest and Instagram to help build their brand.
What Sponsors Really Want
Presented By John Williams, National Sales Director, PTO Today
Want to get inside the minds of your parent group leaders? PTO Today's John Williams shares insight into today's parent group fundraising market. He'll dive into the wants and needs of school parent groups, as well as provide the data on current trends. Following this discussion he'll provide an overview of the new PTO Today/ AFRDS partnership.