Thursday, January 4 1:00 p.m. - 4:00 p.m.
The Industry Roundtables are an opportunity for attendees to come together and explore some of fundraising's biggest challenges, share successes, and gain insight to help meet the needs of your business and programs.
Friday, January 5 8:00 a.m. - 9:30 a.m.
Leveraging Social Media To Propel Your Business
Presented By Lynn Ruby, Digital Marketing Strategist & Consultant
For businesses big and small, brand awareness is key to attracting new customers, and retaining old ones. Back by popular demand, Nick Cavara of Social Punch Marketing will guide attendees in leveraging social media platforms including Facebook, LinkedIn, Twitter, Pinterest and Instagram to help build their brand.
Saturday, January 6 8:00 a.m. - 9:30 a.m.
What Sponsors Really Want
Presented By John Williams, National Sales Director, PTO Today
Want to get inside the minds of your parent group leaders? PTO Today's John Williams shares insight into today's parent group fundraising market. He'll dive into the wants and needs of school parent groups, as well as provide the data on current trends. Following this discussion he'll provide an overview of the new PTO Today/ AFRDS partnership.